U.S. Northern Command, NORAD support shuttle launch

By NORAD and USNORTHCOM Public Affairs | June 30, 2006

NEW YORK – United States Northern Command was awarded the Silver Anvil Award June 8 in recognition of outstanding achievement in strategic public relations planning and implementation in response to Hurricane Katrina.  

USNORTHCOM received the Public Relations Society of America-sponsored award for its public affairs efforts in the crisis communications category during the Silver Anvil Awards Evening held in New York City.  

“The PRSA Silver Anvil Awards are the highest watermark of success for any public relations practitioner,” said David M. Imre, 2006 PRSA Silver Anvil chair and president of Imre Communications, LLC. “We congratulate U.S. Northern Command for their public relations program that incorporated measurable and sound research, planning, execution and evaluation. This program contributes to the best practices of our industry.”  

USNORTHCOM coordinated the active-duty public affairs efforts for the largest military deployment and humanitarian mission in the United States since the Civil War. The collective efforts of 100 Department of Defense public affairs specialists affected an environment where public opinion and media coverage were already negative toward the initial failed federal response. The award recognizes the public affairs efforts during military rescue and relief operations in the aftermath of Hurricane Katrina that enabled local, regional, national and international journalists to capture the active-duty military’s disaster response efforts and brought order to the area and restored public confidence in the recovery efforts.  

“It was an honor to accept this award on behalf of all the DoD public affairs professionals who went above and beyond during this national catastrophe,” said Michael B. Perini, USNORTHCOM director of public affairs. “It was truly a team effort. The USNORTHCOM public affairs community rose to the challenge in an extraordinary situation.”  

The Silver Anvil Awards has grown in scope and stature since its inception in 1946. The Silver Anvils are awarded to programs in 54 categories. In the 60 years since the inception of the program, more than 1,000 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.  

USNORTHCOM, which was created in the wake of the Sept. 11, 2001 terrorist attacks, is charged with conducting operations to deter, prevent, and defeat threats and aggression aimed at the United States, its territories, and interests. The command also provides defense support of civil authorities, including consequence management operations, as directed by the president or secretary of defense.